Who Else Wants A Custom Rubber Stamper?

I came across All Pro Stamps the other day. They make custom rubber stamps that are self inking. And, they have aline of QR Codes stamps. These start out at less than $20 each. They also have several travel models for folks on the go that need a mobile solution. Check them out today!





Why QR Codes Won’t Last

Passing Fad Or Useful Media?

Christine Peterson forwarded me an article on masable.com titled “Why QR Codes Won’t Last“. The author, Jon Barocas syas “My initial honeymoon with QR codes was very short-lived. The initial rush that I had received from trying to frame the code on my device had lost its luster. I started to view QR codes as a barrier to additional information. And in many instances, the rewards (whatever I received as a result of scanning the code) did not measure up to the effort of the transaction itself.”

He then goes on to explain the in his opinion, Google Goggles is what we really should be using… Please read his article and share your thoughts here.


Personalized Gift Messages

JC Penny released their personalized gift tag service, just in time for the 2011 Holiday shopping season. The gift giver records a personalized message which can be played by the recipient – simply by scanning the code.

Have You Been To a Museum Lately?

 Boring Places Turned Into Exciting Destination

Gone are the days of childhood field trips to musty old museums that bore you to tears. Sukiennice Museum in Poland has utilized QR Code technology to add a whole new dimension to their paintings.  The museum brought reenactors to tell the “Secrets Behind the Paintings”. Visitors scan the QR code for a particular painting, and get the inside scoop direct from the “painter” themselves.

3 Ways to Spark Your Job Search Using QR Codes

For job-seekers today, the most difficult hurdle to overcome is simply getting noticed.  Even with impeccable credentials, you will need something extra to separate yourself from the stack of identical-looking resumes or business cards on the hiring manager’s desk. Why not try something innovative?  Including a personalized QR Code just might catapult you to the top of the stack.

A QR Code is a 2-dimensional “quick response” bar code that contains a set of data (text, numbers, or a hyperlink).  This data can be decoded by QR Readers, which are widely available as Smartphone apps.  Free options are available for iPhone, Droid, and Blackberry – simply take a picture of the QR Code with the phone’s camera, and the embedded information instantly appears.Personal_Branding_101_QR_Code

If you have a Smartphone, let’s give it a try.  Click on the QR Code above, print it out, and scan the image with a QR Reader.  The data embedded within is a hyperlink to this very web page – like magic, it should take you straight to this page from within your phone’s web browser.  Definitely cool, but how can this help your job search?  Here are 3 ways:

1. Include a QR Code within your resume that links to your blog’s “About Me” page.

If you are pumping out awesome, niche-related content, your #1 goal should be directing hiring managers to your blog.  Will they type in a URL included within your paper resume? Maybe, maybe not.  Try capturing their attention by including a QR Code in the header of your resume.  Maybe they won’t scan your QR Code either.  But I guarantee they will take note of this unique aspect of your resume, which in itself is a major victory.

In all instances recommended here, be sure to include both your URL and the QR Code, so those without Smartphones can still reach your web destination.  Also, consider optimizing your blog for mobile browsing.

See the whole article at www.personalbranding101.com

QR Codes Find Way Onto Building Permits


 January 6, 2011 By

Once thought of as tools for product advertising or historic tours, quick response (QR) codes are now making their way onto building permits.

On Thursday, Jan. 6, Catawba County, N.C., began using the bar-code technology to help contractors and government workers access information on buildings.

What may at first glance look like a random assortment of pixilated shapes, QR codes are square images that can be found at tour sites, on cereal boxes, even toothpaste packaging. An increasing number of cities and counties — notably Manor, Texas  — are using them to deliver government data and services, too.

A free smartphone app can read and interpret the code, and pull up the associated URL so users can browse the website connected to that code, according to the Catawba County Technology Department.

With the new QR-coded building permits, two sets of information can be accessed on smartphones when contractors receive hard cards (a hard copy of the building permit) from the county’s building services permit center. One QR code on the permit generates a GIS map of the parcel that relates to the permit and the other QR code links the user to the permit detail report website, said Steve Lackey, systems analyst for Catawba County’s Technology Department.

“The main and important thing is [the QR codes] give a list of the inspections and what the statuses are,” Lackey said. “So a contractor could stand here on the side [of a building], cue up that code and see what the statuses following the inspections are — what has passed, what has failed and the reasons for the failed ones.”

By using a QR-code system, contractors and others using the coded permits will be able to reduce the number of trips to the permitting office since the permit information is now accessible in the field. Lackey said the use of laptops will be reduced as well since the QR codes can be accessed via smartphone.

See the whole story at www.govtech.com

The 10 Commandments of Using 2-D Codes for Business

1. Thou Shalt Assist Thy Consumer in the Use of 2-D Codes

Even though the use of 2-D codes is increasing rapidly, most consumers are just starting to embrace them. It’s best to help consumers out a little with a line of copy that explains what 2-D codes are and where the consumer can download a code reader.

Here’s the one I use all the time: “Scan the 2-D code for a special coupon. To download a code reader to your phone, open your mobile browser and visit scan.mobi.”

Other good 2-D code readers can be found at BeeTagg.com, i-nigma.com and ScanLife.com.

2. Thou Shalt Drive Consumers Through to a Webpage Designed Specifically for a Smartphone

This one seems painfully obvious, but you’d be surprised how many companies drive people through to regular webpages. By linking your 2-D code to a mobile site, you’re enhancing the customer experience. A good customer experience equals return visits, which is what you’re looking for.

3. Thou Shalt Run Thy 2-D Code Promotion in an Area That Has Cell Phone Coverage

Another classic mistake is running a 2-D code promotion in an area that has bad cell phone coverage. If you’re going to run a 2-D code promotion in a subway station, a rural area or an office building, you’d better check the mobile reception first.

4. Thou Shalt Add Value for Thy Consumer

The best 2-D code promotions give people something extra for their trouble. Sometimes, that extra value is simply an enhanced experience. Other times, it’s a discount or special coupon that rewards them for taking the time to scan your 2-D code.

5. Thou Shalt Track the Traffic to Your 2-D Code Landing Page

Marketing is about metrics and measurement, so be sure you track your results. One way is to measure in-bound hits using Google Analytics or some other analytics program. Another way is to partner with ScanLife, Microsoft or some other 2-D code provider to track data using their systems. Experiment to see which approach works for you.

6. Thou Shalt Conduct A/B Split Tests

Which landing pages work best? You can test your way to success by conducting regular A/B Split Tests with your 2-D code landing pages. Once you have a winner, use that landing page as the control and see if you can beat the results with alternate versions.

7. Thou Shalt Not Bore the Consumer to Death with Lame, Uninventive 2-D Code Promotions

The best 2-D code experiences inspire prospects or customers to come back for more. That’s what Starbucks did with its mobile app, and what the Smithsonian did with their MEanderthal exhibit. How are you making your 2-D Promotion sticky?

8. Thou Shalt Test Thy 2-D Code to Ensure Proper Size and Usage

It’s not enough to simply test your 2-D code on your computer screen. You need to test the physical proof of the ad, catalog or poster that you’re using it on. That way, you can be sure it will work on the final product.

9. Thou Shalt Keep Thy 2-D Code Promotions Updated

Some companies change out the discounts they offer via 2-D code every week. Other companies invent new and creative ways to use them on a regular basis. What are you doing to keep your 2-D code promotions fresh and updated?

10. …

Want to find out the last of the 10 commandments for using 2-D codes for business? Scan the 2-D code below and see where it takes you.


See the whole article at www.mashable.com

How The Fortune 500 Uses QR Codes

 How the Fortune 500 Use 2D Codes

Companies ranging from American Airlines to Sports Illustrated have used 2D codes to promote their products or services. Here’s a quick snapshot of some of the best examples:

  • American Airlines placed 2D codes on outdoor boards in major airports to provide an immediate link to information for travelers on the go. Consumers who scanned the codes got real-time flight status, gate information and access to a reservation portal.
  • BestBuy has added QR codes to their in-store fact tags to give consumers the opportunity to review information about their products. Consumers can also save the information to review at home later or to buy the product instantly via smartphone and have it delivered to their homes later.
  • Barnes & Noble uses 2D codes in the back of its brochures to drive people through to the Android and iPhone App pages, where they can download the Nook app directly to their phones.
  • Esquire Magazine used 2D codes to give readers more information about fashion items featured in their magazine. Users can scan the code to get more information as well as a link to the designer’s website to place an order.
  • Fox Broadcasting Company used QR codes to promote their TV show called Fringe. People who scanned the code were given a top-secret message that was available only to people who engaged with the show using their smartphones.
  • O, The Oprah Magazine incorporated ScanLife 2D codes into a feature highlighting multiple products. Readers who were interested in getting more information about the products were able to scan the codes and were driven to mobile web pages.
  • Sports Illustrated used a JAGTAG 2D code to allow readers of their annual swimsuit issue to watch bonus videos of some of their models directly on their smartphones.
  • The Weather Channel used a QR code on one of their weather reports to drive people through to a page where they could download The Weather Channel smartphone app.

In virtually all of these cases, the 2D codes did something more than just drive people through to a standard mobile webpage. Instead, they gave the user a reason to interact with the mobile site and, in many cases, come back for more.

See the whole article at www.mashable.com

Use QR Codes At Your Next Event

 Where Should I Put My QR Code at a Major Event?

Put your QR code on every single piece of promotional material you have. This goes for every marketer. Posters, flyers, stickers, merchandise tags, press kits, temporary tattoos; The more unusual the better. Any promotion without one is a missed opportunity at major events, especially tech-forward gatherings like SXSW.

What Not To Do

There are pitfalls you need to avoid at all costs, or else your QR code campaign will fail miserably:

  • Don’t use proprietary code formats like those from AT&T Barcode Services or any other that requires a particular scanning app to work. Your QR code should simply contain a URL directing to your mobile web presence. You can easily create a free QR code with services like bit.ly or goo.gl, and they come with the added benefits of shortening your URL (which compresses the size of the QR code) and some basic tracking.
  • Don’t link to a non-mobile-optimized site, or (heaven forbid) any pages containing Flash.
  • Don’t forget to prominently place a compelling call-to-action (e.g. “Scan to Win”) near the QR code so that your audience immediately knows why they should bother scanning your code.
  • Don’t forget to test-scan the proofs for your creative. Make sure your QR code works as intended before you produce a bunch of collateral.

It’s also a good idea to set up your QR code and the corresponding mobile webpage with analytics. This will give you the ability to track and optimize your campaign, and if you’re using a plug-and-play CMS, even make updates during the event.

See the whole article at www.mashable.com

Creative Memories

Technology Brings Digital Memories To Grave Sites

The process of burying the dead hasn’t changed much over the centuries, but now their gravestones can provide a digital link to their life stories.

A Seattle-based company is creating burial markers that include a scannable, stamp-like image called a “quick read” — or QR code.

The codes can be placed on tombstones so visitors can learn more about the dearly departed, leave messages for their loved ones, and record stories for others who may visit. And all you need is a smartphone and a free app to make it work.

Death and the human desire for remembrance are the constants that have kept Quiring Monuments — run by Dave Quiring — going for three generations. Quiring is part grief counselor, part artisan, part editor.

“My job is to help people tell a story in stone, generally,” he says.

See this touching story at www.npr.org